241 Must-Know Hotel Statistics and Travel Trends in Italy for 2025
Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 241 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 7,498,828 traveler reviews, and 5,672,804 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Italy
Top Hotel and Travel Statistics for Italy
- There are 52,092 hotels operating in Italy.
- The average hotel rating in Italy is 8.51, based on 4,358,671 reviews.
- Travelers can expect to pay around $161 per night for a hotel in Italy.
- If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.58.
- If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
- The least popular month to visit Italy is December, attracting only 3.8% of visitors.
- The most popular month to visit Italy is August, attracting 14.0% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.56 on average.
- Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.29 on average.
- Hotel prices in Italy peak in September, with an average price of $264.
Hotel Availability and Types in Italy
Number of Hotels
- There are 52,092 hotels in Italy.
Distribution by Star Rating
- Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
- Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
- Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
- Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
- Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
- We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
Hotel Pricing Trends in Italy
Average Prices Over Time
- The average price of a hotel in Italy is $161 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Italy is $143 per night.
- The average price of a 2-star hotel in Italy is $126 per night.
- The average price of a 3-star hotel in Italy is $131 per night.
- The average price of a 4-star hotel in Italy is $197 per night.
- The average price of a 5-star hotel in Italy is $381 per night.
- The average price of a hotel in Italy with an unknown star rating is $149 per night.
Hotel Price Distribution
- There are 576 hotels in Italy priced in the $0-$50 range, accounting for 1.7% of all hotels.
- There are 12,620 hotels in Italy priced in the $50-$100 range, accounting for 38.2% of all hotels.
- There are 14,397 hotels in Italy priced in the $100-$200 range, accounting for 43.6% of all hotels.
- There are 4,526 hotels in Italy priced in the $200-$500 range, accounting for 13.7% of all hotels.
- There are 673 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
- There are 243 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Italy in January is $137.
- The average price of a hotel in Italy in February is $136.
- The average price of a hotel in Italy in March is $147.
- The average price of a hotel in Italy in April is $165.
- The average price of a hotel in Italy in May is $175.
- The average price of a hotel in Italy in June is $188.
- The average price of a hotel in Italy in July is $196.
- The average price of a hotel in Italy in August is $246.
- The average price of a hotel in Italy in September is $264.
- The average price of a hotel in Italy in October is $167.
- The average price of a hotel in Italy in November is $150.
- The average price of a hotel in Italy in December is $145.
Hotel Ratings and Reviews in Italy
Number of Reviews
- We've collected 7,501,456 reviews for hotels in Italy.
Review Distribution by Traveler Type
- There are 471,316 reviews from business travelers in Italy, accounting for 6.3% of all reviews.
- There are 3,540,750 reviews from couples in Italy, accounting for 47.2% of all reviews.
- There are 1,846,910 reviews from families in Italy, accounting for 24.6% of all reviews.
- There are 225,713 reviews from friends in Italy, accounting for 3.0% of all reviews.
- There are 572,442 reviews from group travelers in Italy, accounting for 7.6% of all reviews.
- There are 598,977 reviews from solo travelers in Italy, accounting for 8.0% of all reviews.
- There are 245,348 reviews from travelers with an unknown type in Italy, accounting for 3.3% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Italy in 2024 was 8.43, based on 1,894,980 reviews.
- The average rating for hotels in Italy in 2023 was 8.44, based on 2,097,638 reviews.
- The average rating for hotels in Italy in 2022 was 8.43, based on 1,716,014 reviews.
- The average rating for hotels in Italy in 2021 was 8.43, based on 201,491 reviews.
- The average rating for hotels in Italy in 2020 was 8.52, based on 34,189 reviews.
- The average rating for hotels in Italy in 2019 was 8.48, based on 170,456 reviews.
- The average rating for hotels in Italy in 2018 was 8.46, based on 190,453 reviews.
- The average rating for hotels in Italy in 2017 was 8.46, based on 203,415 reviews.
- The average rating for hotels in Italy in 2016 was 8.46, based on 231,879 reviews.
- The average rating for hotels in Italy in 2015 was 8.44, based on 208,671 reviews.
- The average rating for hotels in Italy in 2014 was 8.43, based on 172,839 reviews.
- The average rating for hotels in Italy in 2013 was 8.38, based on 157,875 reviews.
- The average rating for hotels in Italy in 2012 was 8.30, based on 129,075 reviews.
- The average rating for hotels in Italy in 2011 was 8.15, based on 85,277 reviews.
- The average rating for hotels in Italy in 2010 was 8.06, based on 51,673 reviews.
- The average rating for hotels in Italy in 2009 was 7.99, based on 37,969 reviews.
- The average rating for hotels in Italy in 2008 was 7.84, based on 25,649 reviews.
- The average rating for hotels in Italy in 2007 was 7.68, based on 24,792 reviews.
- The average rating for hotels in Italy in 2006 was 7.59, based on 18,566 reviews.
- The average rating for hotels in Italy in 2005 was 7.66, based on 13,730 reviews.
- The average rating for hotels in Italy in 2004 was 7.71, based on 7,779 reviews.
- The average rating for hotels in Italy in 2003 was 7.72, based on 2,308 reviews.
- The average rating for hotels in Italy in 2002 was 7.75, based on 212 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Italy is 7.97.
- The average rating for 2-star hotels in Italy is 7.95.
- The average rating for 3-star hotels in Italy is 8.24.
- The average rating for 4-star hotels in Italy is 8.41.
- The average rating for 5-star hotels in Italy is 8.83.
- The average rating for hotels in Italy with an unknown star rating is 8.58.
Average Ratings by Traveler Type
- The average rating for business travelers in Italy is 8.29.
- The average rating for couples in Italy is 8.44.
- The average rating for families in Italy is 8.49.
- The average rating for friends in Italy is 8.38.
- The average rating for group travelers in Italy is 8.50.
- The average rating for solo travelers in Italy is 8.56.
- The average rating for travelers with an unknown type in Italy is 8.42.
Best Months to Visit by Ratings
- The average rating for hotels in Italy in January is 8.50.
- The average rating for hotels in Italy in February is 8.56.
- The average rating for hotels in Italy in March is 8.58.
- The average rating for hotels in Italy in April is 8.53.
- The average rating for hotels in Italy in May is 8.52.
- The average rating for hotels in Italy in June is 8.52.
- The average rating for hotels in Italy in July is 8.49.
- The average rating for hotels in Italy in August is 8.43.
- The average rating for hotels in Italy in September is 8.43.
- The average rating for hotels in Italy in October is 8.41.
- The average rating for hotels in Italy in November is 8.46.
- The average rating for hotels in Italy in December is 8.53.
Seasons in Italy
The seasons in Italy are determined by the percentage of reviews for each month.
Low Season in Italy
- January (4.1%)
- February (3.8%)
- March (4.8%)
- December (3.8%)
Shoulder Season in Italy
- April (7.4%)
- May (9.7%)
- October (9.9%)
- November (5.5%)
High Season in Italy
- June (11.3%)
- July (13.2%)
- August (14.0%)
- September (12.5%)
City Rankings in Italy
- The city with the most hotels is Rome, with 4,242 hotels.
- The city with the highest average rating is Cortona, with an average rating of 9.12.
- The city with the lowest average rating is Bibione, with an average rating of 7.69.
- The city with the most expensive hotels is Capri, with average prices of $507.
- The city with the cheapest hotels is Pompei, with average prices of $82.
235 | 8.43 | $161.05 | |
143 | 8.98 | $325.86 | |
206 | 8.81 | $110.24 | |
227 | 8.30 | $115.47 | |
125 | 8.61 | $113.14 | |
1,039 | 7.69 | $179.55 | |
387 | 8.05 | $159.45 | |
199 | 8.57 | $100.35 | |
340 | 8.25 | $174.83 | |
136 | 9.04 | $506.52 | |
121 | 8.87 | $98.36 | |
462 | 8.40 | $94.28 | |
181 | 8.59 | $173.07 | |
163 | 8.47 | $259.52 | |
155 | 9.12 | $178.80 | |
1,343 | 8.33 | $186.80 | |
205 | 8.67 | $115.59 | |
132 | 8.16 | $101.06 | |
122 | 8.39 | $120.94 | |
313 | 8.70 | $162.21 | |
175 | 8.35 | $112.30 | |
246 | 8.75 | $116.12 | |
231 | 8.35 | $196.67 | |
228 | 7.91 | $131.31 | |
128 | 8.68 | $267.62 | |
235 | 8.92 | $140.70 | |
167 | 8.81 | $350.36 | |
181 | 9.05 | $134.17 | |
1,780 | 7.77 | $199.72 | |
1,591 | 8.35 | $113.55 | |
199 | 8.94 | $160.58 | |
157 | 8.11 | $134.09 | |
290 | 8.70 | $172.93 | |
198 | 8.69 | $135.21 | |
564 | 8.45 | $103.49 | |
165 | 8.01 | $104.77 | |
130 | 8.75 | $81.61 | |
201 | 8.58 | $146.11 | |
560 | 8.04 | $147.51 | |
144 | 8.83 | $152.58 | |
4,242 | 8.21 | $195.85 | |
286 | 8.45 | $107.13 | |
122 | 7.91 | $114.30 | |
192 | 8.75 | $135.57 | |
165 | 8.28 | $138.97 | |
372 | 8.95 | $242.50 | |
442 | 8.52 | $130.94 | |
213 | 8.68 | $240.19 | |
169 | 8.77 | $95.37 | |
160 | 8.39 | $202.43 | |
155 | 8.95 | $138.28 | |
323 | 8.24 | $125.22 | |
1,287 | 8.23 | $209.42 | |
454 | 8.63 | $151.03 | |
131 | 8.63 | $162.17 |
Hotel and Travel Statistics for Small Hotels in Italy
Top Hotel and Travel Statistics for Small Hotels in Italy
- There are 2,178 Small Hotels operating in Italy.
- The average rating for Small Hotels in Italy is 8.21, based on 489,471 reviews.
- Travelers can expect to pay around $190 per night for a Small Hotel in Italy.
- If you're looking for the best month to book a Small Hotel in Italy by rating, it's March, with an average rating of 8.35.
- If you're looking for the cheapest month to book a Small Hotel in Italy, it's January, with an average price of $148.
- The least popular month to book a Small Hotel in Italy is December, attracting only 4.5% of visitors.
- The most popular month to book a Small Hotel in Italy is August, attracting 12.3% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Small Hotels in Italy, rating their stays at 8.31 on average.
- Business Travelers are the least satisfied travelers when visiting Small Hotels in Italy, rating their stays at 7.93 on average.
- Small Hotel prices in Italy peak in September, with an average price of $280.
Availability and Types of Small Hotels in Italy
Number of Small Hotels
- There are 2,178 Small Hotels in Italy.
Star Rating Distribution for Small Hotels
- There are 248 Small Hotels in Italy with a 1-star rating, accounting for 11.4% of all Small Hotels.
- There are 150 Small Hotels in Italy with a 2-star rating, accounting for 6.9% of all Small Hotels.
- There are 795 Small Hotels in Italy with a 3-star rating, accounting for 36.5% of all Small Hotels.
- There are 637 Small Hotels in Italy with a 4-star rating, accounting for 29.2% of all Small Hotels.
- There are 117 Small Hotels in Italy with a 5-star rating, accounting for 5.4% of all Small Hotels.
- There are 231 Small Hotels in Italy with an unknown star rating, accounting for 10.6% of all Small Hotels.
Pricing Trends for Small Hotels in Italy
Average Price Over Time for Small Hotels
- The average price for Small Hotels in Italy is $190.
Average Price by Star Rating for Small Hotels
- The average price for 1-star Small Hotels in Italy is $209.
- The average price for 2-star Small Hotels in Italy is $150.
- The average price for 3-star Small Hotels in Italy is $148.
- The average price for 4-star Small Hotels in Italy is $225.
- The average price for 5-star Small Hotels in Italy is $389.
- The average price for Small Hotels with an unknown star rating in Italy is $164.
Price Distribution for Small Hotels
- There are 21 Small Hotels in Italy priced in the $0-$50 range, accounting for 1.1% of all Small Hotels.
- There are 518 Small Hotels in Italy priced in the $50-$100 range, accounting for 28.1% of all Small Hotels.
- There are 838 Small Hotels in Italy priced in the $100-$200 range, accounting for 45.5% of all Small Hotels.
- There are 395 Small Hotels in Italy priced in the $200-$500 range, accounting for 21.4% of all Small Hotels.
- There are 56 Small Hotels in Italy priced in the $500-$1000 range, accounting for 3.0% of all Small Hotels.
- There are 14 Small Hotels in Italy priced in the $1000+ range, accounting for 0.8% of all Small Hotels.
Best Month to Stay at a Small Hotel Based on Price
- The average price for Small Hotels in Italy in January is $148.
- The average price for Small Hotels in Italy in February is $152.
- The average price for Small Hotels in Italy in March is $170.
- The average price for Small Hotels in Italy in April is $208.
- The average price for Small Hotels in Italy in May is $225.
- The average price for Small Hotels in Italy in June is $231.
- The average price for Small Hotels in Italy in July is $226.
- The average price for Small Hotels in Italy in August is $240.
- The average price for Small Hotels in Italy in September is $280.
- The average price for Small Hotels in Italy in October is $200.
- The average price for Small Hotels in Italy in November is $171.
- The average price for Small Hotels in Italy in December is $157.
Ratings and Reviews for Small Hotels in Italy
Number of Reviews for Small Hotels
- We've collected 705,591 reviews for Small Hotels in Italy.
Review Distribution for Small Hotels
- There are 37,331 reviews for Small Hotels from business travelers in Italy, accounting for 5.3% of all reviews.
- There are 340,392 reviews for Small Hotels from couples in Italy, accounting for 48.2% of all reviews.
- There are 161,388 reviews for Small Hotels from families in Italy, accounting for 22.9% of all reviews.
- There are 27,297 reviews for Small Hotels from friends in Italy, accounting for 3.9% of all reviews.
- There are 45,966 reviews for Small Hotels from group travelers in Italy, accounting for 6.5% of all reviews.
- There are 59,529 reviews for Small Hotels from solo travelers in Italy, accounting for 8.4% of all reviews.
- There are 33,688 reviews for Small Hotels from travelers with an unknown type in Italy, accounting for 4.8% of all reviews.
Average Rating Over Time for Small Hotels
- The average rating for Small Hotels in Italy in 2024 was 8.18, based on 137,523 reviews.
- The average rating for Small Hotels in Italy in 2023 was 8.15, based on 159,888 reviews.
- The average rating for Small Hotels in Italy in 2022 was 8.16, based on 125,188 reviews.
- The average rating for Small Hotels in Italy in 2021 was 8.13, based on 17,678 reviews.
- The average rating for Small Hotels in Italy in 2020 was 8.37, based on 5,262 reviews.
- The average rating for Small Hotels in Italy in 2019 was 8.22, based on 25,856 reviews.
- The average rating for Small Hotels in Italy in 2018 was 8.13, based on 29,771 reviews.
- The average rating for Small Hotels in Italy in 2017 was 8.18, based on 31,226 reviews.
- The average rating for Small Hotels in Italy in 2016 was 8.16, based on 33,694 reviews.
- The average rating for Small Hotels in Italy in 2015 was 8.15, based on 30,473 reviews.
- The average rating for Small Hotels in Italy in 2014 was 8.07, based on 25,694 reviews.
- The average rating for Small Hotels in Italy in 2013 was 8.01, based on 23,185 reviews.
- The average rating for Small Hotels in Italy in 2012 was 8.06, based on 18,968 reviews.
- The average rating for Small Hotels in Italy in 2011 was 7.80, based on 12,369 reviews.
- The average rating for Small Hotels in Italy in 2010 was 7.74, based on 7,666 reviews.
- The average rating for Small Hotels in Italy in 2009 was 7.87, based on 5,630 reviews.
- The average rating for Small Hotels in Italy in 2008 was 7.58, based on 3,704 reviews.
- The average rating for Small Hotels in Italy in 2007 was 7.41, based on 4,009 reviews.
- The average rating for Small Hotels in Italy in 2006 was 7.31, based on 3,207 reviews.
- The average rating for Small Hotels in Italy in 2005 was 7.47, based on 2,726 reviews.
- The average rating for Small Hotels in Italy in 2004 was 7.46, based on 1,413 reviews.
- The average rating for Small Hotels in Italy in 2003 was 7.46, based on 424 reviews.
- The average rating for Small Hotels in Italy in 2002 was 6.64, based on 37 reviews.
Average Rating by Star Rating for Small Hotels
- The average rating for 1-star Small Hotels in Italy is 7.81.
- The average rating for 2-star Small Hotels in Italy is 7.64.
- The average rating for 3-star Small Hotels in Italy is 8.01.
- The average rating for 4-star Small Hotels in Italy is 8.43.
- The average rating for 5-star Small Hotels in Italy is 8.77.
- The average rating for Small Hotels with an unknown star rating in Italy is 8.54.
Average Rating by Traveler Type for Small Hotels
- The average rating of Small Hotels from business travelers in Italy is 7.93.
- The average rating of Small Hotels from couples in Italy is 8.20.
- The average rating of Small Hotels from families in Italy is 8.22.
- The average rating of Small Hotels from friends in Italy is 8.09.
- The average rating of Small Hotels from group travelers in Italy is 8.24.
- The average rating of Small Hotels from solo travelers in Italy is 8.31.
- The average rating of Small Hotels from travelers with an unknown type in Italy is 8.09.
Best Month to Stay at a Small Hotel by Rating
- The average rating for Small Hotel in Italy in January is 8.25.
- The average rating for Small Hotel in Italy in February is 8.33.
- The average rating for Small Hotel in Italy in March is 8.35.
- The average rating for Small Hotel in Italy in April is 8.24.
- The average rating for Small Hotel in Italy in May is 8.23.
- The average rating for Small Hotel in Italy in June is 8.24.
- The average rating for Small Hotel in Italy in July is 8.19.
- The average rating for Small Hotel in Italy in August is 8.18.
- The average rating for Small Hotel in Italy in September is 8.11.
- The average rating for Small Hotel in Italy in October is 8.13.
- The average rating for Small Hotel in Italy in November is 8.17.
- The average rating for Small Hotel in Italy in December is 8.24.
Seasons for Small Hotels in Italy
The seasons in Italy are determined by the percentage of reviews for Small Hotels in each month.
Low Season for Small Hotels in Italy
- January (4.8%)
- February (4.6%)
- March (5.7%)
- December (4.5%)
Shoulder Season for Small Hotels in Italy
- April (7.5%)
- May (9.6%)
- October (10.1%)
- November (6.3%)
High Season for Small Hotels in Italy
- June (10.7%)
- July (12.3%)
- August (12.3%)
- September (11.5%)
Small Hotels City Rankings in Italy
- The city with the most Small Hotels is Rome, with 367 Small Hotels.
- The city with the highest average rating for Small Hotels is Ischia, with an average rating of 8.82.
- The city with the lowest average rating for Small Hotels is Milan, with an average rating of 7.49.
- The city with the most expensive Small Hotels is Sorrento, with average prices of $276.
- The city with the cheapest Small Hotels is Catania, with average prices of $87.