206 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Hotel Availability and Types in Europe

Number of Hotels

• There are 280,728 hotels in Europe.

Distribution by Star Rating

• Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
• Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
• Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
• Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
• Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
• We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.

Hotel Pricing Trends in Europe

Average Prices Over Time

• The average price of a hotel in Europe is $150 per night.

Average Price by Star Rating

• The average price of a 1-star hotel in Europe is $105 per night.
• The average price of a 2-star hotel in Europe is $97 per night.
• The average price of a 3-star hotel in Europe is $125 per night.
• The average price of a 4-star hotel in Europe is $165 per night.
• The average price of a 5-star hotel in Europe is $286 per night.
• The average price of a hotel in Europe with an unknown star rating is $148 per night.

Hotel Price Distribution

• There are 8,747 hotels in Europe priced in the $0-$50 range, accounting for 5.3% of all hotels.
• There are 62,921 hotels in Europe priced in the $50-$100 range, accounting for 37.9% of all hotels.
• There are 69,670 hotels in Europe priced in the $100-$200 range, accounting for 41.9% of all hotels.
• There are 20,973 hotels in Europe priced in the $200-$500 range, accounting for 12.6% of all hotels.
• There are 2,751 hotels in Europe priced in the $500-$1000 range, accounting for 1.7% of all hotels.
• There are 1,107 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

• The average price of a hotel in Europe in January is $132.
• The average price of a hotel in Europe in February is $130.
• The average price of a hotel in Europe in March is $129.
• The average price of a hotel in Europe in April is $136.
• The average price of a hotel in Europe in May is $146.
• The average price of a hotel in Europe in June is $156.
• The average price of a hotel in Europe in July is $165.
• The average price of a hotel in Europe in August is $170.
• The average price of a hotel in Europe in September is $169.
• The average price of a hotel in Europe in October is $147.
• The average price of a hotel in Europe in November is $138.
• The average price of a hotel in Europe in December is $140.

Hotel Ratings and Reviews in Europe

Number of Reviews

• We've collected 27,298,958 reviews for hotels in Europe.

Review Distribution by Traveler Type

• There are 2,301,343 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
• There are 11,088,158 reviews from couples in Europe, accounting for 40.6% of all reviews.
• There are 6,347,081 reviews from families in Europe, accounting for 23.3% of all reviews.
• There are 556,249 reviews from friends in Europe, accounting for 2.0% of all reviews.
• There are 2,392,421 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
• There are 3,225,227 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
• There are 1,388,479 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

• The average rating for hotels in Europe in 2025 is 8.13, based on 2,941 reviews.
• The average rating for hotels in Europe in 2024 was 8.27, based on 8,078,426 reviews.
• The average rating for hotels in Europe in 2023 was 8.28, based on 9,174,842 reviews.
• The average rating for hotels in Europe in 2022 was 8.28, based on 7,775,944 reviews.
• The average rating for hotels in Europe in 2021 was 8.25, based on 1,619,997 reviews.
• The average rating for hotels in Europe in 2020 was 8.31, based on 646,808 reviews.

Average Ratings by Star Rating

• The average rating for 1-star hotels in Europe is 7.65.
• The average rating for 2-star hotels in Europe is 7.75.
• The average rating for 3-star hotels in Europe is 8.10.
• The average rating for 4-star hotels in Europe is 8.36.
• The average rating for 5-star hotels in Europe is 8.61.
• The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

• The average rating for business travelers in Europe is 8.11.
• The average rating for couples in Europe is 8.27.
• The average rating for families in Europe is 8.29.
• The average rating for friends in Europe is 8.08.
• The average rating for group travelers in Europe is 8.41.
• The average rating for solo travelers in Europe is 8.35.
• The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

• The average rating for hotels in Europe in January is 8.31.
• The average rating for hotels in Europe in February is 8.35.
• The average rating for hotels in Europe in March is 8.38.
• The average rating for hotels in Europe in April is 8.39.
• The average rating for hotels in Europe in May is 8.39.
• The average rating for hotels in Europe in June is 8.35.
• The average rating for hotels in Europe in July is 8.29.
• The average rating for hotels in Europe in August is 8.20.
• The average rating for hotels in Europe in September is 8.25.
• The average rating for hotels in Europe in October is 8.27.
• The average rating for hotels in Europe in November is 8.30.
• The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Country Rankings in Europe

• The country with the most hotels is Italy, with 52,092 hotels.
• The country with the highest average rating is Greece, with an average rating of 8.84.
• The country with the lowest average rating is Russia, with an average rating of 7.69.
• The country with the most expensive hotels is Monaco, with average prices of $466.
• The country with the cheapest hotels is Russia, with average prices of $52.

Top Hotel and Travel Statistics for Small Hotels in Europe

• There are 15,529 Small Hotels operating in Europe.
• The average rating for Small Hotels in Europe is 8.07, based on 2,495,393 reviews.
• Travelers can expect to pay around $144 per night for a Small Hotel in Europe.
• If you're looking for the best month to book a Small Hotel in Europe by rating, it's March, with an average rating of 8.25.
• If you're looking for the cheapest month to book a Small Hotel in Europe, it's March, with an average price of $124.
• The least popular month to book a Small Hotel in Europe is January, attracting only 5.2% of visitors.
• The most popular month to book a Small Hotel in Europe is August, attracting 11.7% of visitors.
• Group Travelers are the most satisfied travelers when visiting Small Hotels in Europe, rating their stays at 8.21 on average.
• Business Travelers are the least satisfied travelers when visiting Small Hotels in Europe, rating their stays at 7.92 on average.
• Small Hotel prices in Europe peak in September, with an average price of $168.

Availability and Types of Small Hotels in Europe

Number of Small Hotels

• There are 15,529 Small Hotels in Europe.

Star Rating Distribution for Small Hotels

• There are 825 Small Hotels in Europe with a 1-star rating, accounting for 5.3% of all Small Hotels.
• There are 1,249 Small Hotels in Europe with a 2-star rating, accounting for 8.0% of all Small Hotels.
• There are 6,084 Small Hotels in Europe with a 3-star rating, accounting for 39.2% of all Small Hotels.
• There are 3,824 Small Hotels in Europe with a 4-star rating, accounting for 24.6% of all Small Hotels.
• There are 1,405 Small Hotels in Europe with a 5-star rating, accounting for 9.0% of all Small Hotels.
• There are 2,142 Small Hotels in Europe with an unknown star rating, accounting for 13.8% of all Small Hotels.

Pricing Trends for Small Hotels in Europe

Average Price Over Time for Small Hotels

• The average price for Small Hotels in Europe is $144.

Average Price by Star Rating for Small Hotels

• The average price for 1-star Small Hotels in Europe is $132.
• The average price for 2-star Small Hotels in Europe is $109.
• The average price for 3-star Small Hotels in Europe is $123.
• The average price for 4-star Small Hotels in Europe is $172.
• The average price for 5-star Small Hotels in Europe is $229.
• The average price for Small Hotels with an unknown star rating in Europe is $121.

Price Distribution for Small Hotels

• There are 1,134 Small Hotels in Europe priced in the $0-$50 range, accounting for 8.6% of all Small Hotels.
• There are 5,059 Small Hotels in Europe priced in the $50-$100 range, accounting for 38.2% of all Small Hotels.
• There are 5,073 Small Hotels in Europe priced in the $100-$200 range, accounting for 38.3% of all Small Hotels.
• There are 1,714 Small Hotels in Europe priced in the $200-$500 range, accounting for 12.9% of all Small Hotels.
• There are 198 Small Hotels in Europe priced in the $500-$1000 range, accounting for 1.5% of all Small Hotels.
• There are 75 Small Hotels in Europe priced in the $1000+ range, accounting for 0.6% of all Small Hotels.

Best Month to Stay at a Small Hotel Based on Price

• The average price for Small Hotels in Europe in January is $128.
• The average price for Small Hotels in Europe in February is $124.
• The average price for Small Hotels in Europe in March is $124.
• The average price for Small Hotels in Europe in April is $131.
• The average price for Small Hotels in Europe in May is $140.
• The average price for Small Hotels in Europe in June is $153.
• The average price for Small Hotels in Europe in July is $154.
• The average price for Small Hotels in Europe in August is $156.
• The average price for Small Hotels in Europe in September is $168.
• The average price for Small Hotels in Europe in October is $147.
• The average price for Small Hotels in Europe in November is $138.
• The average price for Small Hotels in Europe in December is $136.

Ratings and Reviews for Small Hotels in Europe

Number of Reviews for Small Hotels

• We've collected 2,495,393 reviews for Small Hotels in Europe.

Review Distribution for Small Hotels

• There are 200,790 reviews for Small Hotels from business travelers in Europe, accounting for 8.0% of all reviews.
• There are 1,067,216 reviews for Small Hotels from couples in Europe, accounting for 42.8% of all reviews.
• There are 525,755 reviews for Small Hotels from families in Europe, accounting for 21.1% of all reviews.
• There are 42,633 reviews for Small Hotels from friends in Europe, accounting for 1.7% of all reviews.
• There are 229,758 reviews for Small Hotels from group travelers in Europe, accounting for 9.2% of all reviews.
• There are 324,552 reviews for Small Hotels from solo travelers in Europe, accounting for 13.0% of all reviews.
• There are 104,689 reviews for Small Hotels from travelers with an unknown type in Europe, accounting for 4.2% of all reviews.

Average Rating Over Time for Small Hotels

• The average rating for Small Hotels in Europe in 2025 is 7.88, based on 55 reviews.
• The average rating for Small Hotels in Europe in 2024 was 8.08, based on 724,844 reviews.
• The average rating for Small Hotels in Europe in 2023 was 8.08, based on 842,365 reviews.
• The average rating for Small Hotels in Europe in 2022 was 8.06, based on 723,409 reviews.
• The average rating for Small Hotels in Europe in 2021 was 8.10, based on 151,538 reviews.
• The average rating for Small Hotels in Europe in 2020 was 8.27, based on 53,182 reviews.

Average Rating by Star Rating for Small Hotels

• The average rating for 1-star Small Hotels in Europe is 7.75.
• The average rating for 2-star Small Hotels in Europe is 7.56.
• The average rating for 3-star Small Hotels in Europe is 7.92.
• The average rating for 4-star Small Hotels in Europe is 8.40.
• The average rating for 5-star Small Hotels in Europe is 8.51.
• The average rating for Small Hotels with an unknown star rating in Europe is 7.99.

Average Rating by Traveler Type for Small Hotels

• The average rating of Small Hotels from business travelers in Europe is 7.92.
• The average rating of Small Hotels from couples in Europe is 8.07.
• The average rating of Small Hotels from families in Europe is 8.08.
• The average rating of Small Hotels from friends in Europe is 7.98.
• The average rating of Small Hotels from group travelers in Europe is 8.21.
• The average rating of Small Hotels from solo travelers in Europe is 8.21.
• The average rating of Small Hotels from travelers with an unknown type in Europe is 8.15.

Best Month to Stay at a Small Hotel by Rating

• The average rating for Small Hotel in Europe in January is 8.17.
• The average rating for Small Hotel in Europe in February is 8.22.
• The average rating for Small Hotel in Europe in March is 8.25.
• The average rating for Small Hotel in Europe in April is 8.22.
• The average rating for Small Hotel in Europe in May is 8.20.
• The average rating for Small Hotel in Europe in June is 8.14.
• The average rating for Small Hotel in Europe in July is 8.09.
• The average rating for Small Hotel in Europe in August is 7.99.
• The average rating for Small Hotel in Europe in September is 8.03.
• The average rating for Small Hotel in Europe in October is 8.06.
• The average rating for Small Hotel in Europe in November is 8.12.
• The average rating for Small Hotel in Europe in December is 8.13.

Seasons for Small Hotels in Europe

The seasons in Europe are determined by the percentage of reviews for Small Hotels in each month.

Small Hotels Country Rankings in Europe

• The country with the most Small Hotels is Turkey, with 3,432 Small Hotels.
• The country with the highest average rating for Small Hotels is Greece, with an average rating of 8.78.
• The country with the lowest average rating for Small Hotels is Netherlands, with an average rating of 7.47.
• The country with the most expensive Small Hotels is Montenegro, with average prices of $256.
• The country with the cheapest Small Hotels is Ukraine, with average prices of $49.