232 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2025

Discover the most compelling hotel statistics and travel trends in London for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 232 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 6,209 hotels, 3,257,784 traveler reviews, and 772,871 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for London

Top Hotel and Travel Statistics for London

  • There are 6,209 hotels operating in London.
  • The average hotel rating in London is 7.52, based on 3,147,548 reviews.
  • Travelers can expect to pay around $235 per night for a hotel in London.
  • If you're looking for the best month to visit London by rating, it's February with an average rating of 7.78.
  • If you're looking for the cheapest month to visit London, it's January with an average price of $179.
  • The least popular month to visit London is January, attracting only 7.0% of visitors.
  • The most popular month to visit London is July, attracting 9.9% of visitors.
  • Friends are the most satisfied travelers when visiting London, rating their stays at 7.74 on average.
  • Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.35 on average.
  • Hotel prices in London peak in September, with an average price of $291.

Hotel Availability and Types in London

Number of Hotels

  • There are 6,209 hotels in London.

Distribution by Star Rating

  • London has 21 hotels with a 1-star rating, accounting for 0.3% of all hotels.
  • London has 170 hotels with a 2-star rating, accounting for 2.7% of all hotels.
  • London has 862 hotels with a 3-star rating, accounting for 13.9% of all hotels.
  • London has 1,029 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • London has 757 hotels with a 5-star rating, accounting for 12.2% of all hotels.
  • We also have 3,370 hotels with an unknown star rating in London, accounting for 54.3% of all hotels.
  • The average price of a hotel in London is $235 per night.
  • The average price of a 1-star hotel in London is $98 per night.
  • The average price of a 2-star hotel in London is $141 per night.
  • The average price of a 3-star hotel in London is $150 per night.
  • The average price of a 4-star hotel in London is $246 per night.
  • The average price of a 5-star hotel in London is $437 per night.
  • The average price of a hotel in London with an unknown star rating is $239 per night.
  • There are 15 hotels in London priced in the $0-$50 range, accounting for 0.5% of all hotels.
  • There are 465 hotels in London priced in the $50-$100 range, accounting for 16.2% of all hotels.
  • There are 1,316 hotels in London priced in the $100-$200 range, accounting for 45.7% of all hotels.
  • There are 885 hotels in London priced in the $200-$500 range, accounting for 30.8% of all hotels.
  • There are 141 hotels in London priced in the $500-$1000 range, accounting for 4.9% of all hotels.
  • There are 56 hotels in London priced in the $1000+ range, accounting for 1.9% of all hotels.
  • The average price of a hotel in London in January is $179.
  • The average price of a hotel in London in February is $190.
  • The average price of a hotel in London in March is $204.
  • The average price of a hotel in London in April is $232.
  • The average price of a hotel in London in May is $241.
  • The average price of a hotel in London in June is $269.
  • The average price of a hotel in London in July is $286.
  • The average price of a hotel in London in August is $281.
  • The average price of a hotel in London in September is $291.
  • The average price of a hotel in London in October is $238.
  • The average price of a hotel in London in November is $230.
  • The average price of a hotel in London in December is $234.

Hotel Ratings and Reviews in London

Number of Reviews

  • We've collected 3,257,784 reviews for hotels in London.

Review Distribution by Traveler Type

  • There are 486,352 reviews from business travelers in London, accounting for 14.9% of all reviews.
  • There are 1,118,528 reviews from couples in London, accounting for 34.3% of all reviews.
  • There are 726,594 reviews from families in London, accounting for 22.3% of all reviews.
  • There are 147,296 reviews from friends in London, accounting for 4.5% of all reviews.
  • There are 175,695 reviews from group travelers in London, accounting for 5.4% of all reviews.
  • There are 387,167 reviews from solo travelers in London, accounting for 11.9% of all reviews.
  • There are 216,152 reviews from travelers with an unknown type in London, accounting for 6.6% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in London in 2025 is 7.65, based on 40 reviews.
  • The average rating for hotels in London in 2024 was 7.61, based on 522,533 reviews.
  • The average rating for hotels in London in 2023 was 7.50, based on 656,210 reviews.
  • The average rating for hotels in London in 2022 was 7.30, based on 588,210 reviews.
  • The average rating for hotels in London in 2021 was 7.35, based on 165,202 reviews.
  • The average rating for hotels in London in 2020 was 7.75, based on 54,437 reviews.
  • The average rating for hotels in London in 2019 was 7.54, based on 179,271 reviews.
  • The average rating for hotels in London in 2018 was 7.56, based on 167,515 reviews.
  • The average rating for hotels in London in 2017 was 7.66, based on 182,179 reviews.
  • The average rating for hotels in London in 2016 was 7.67, based on 185,082 reviews.
  • The average rating for hotels in London in 2015 was 7.63, based on 158,853 reviews.
  • The average rating for hotels in London in 2014 was 7.52, based on 128,444 reviews.
  • The average rating for hotels in London in 2013 was 7.50, based on 106,227 reviews.
  • The average rating for hotels in London in 2012 was 7.50, based on 74,483 reviews.
  • The average rating for hotels in London in 2011 was 7.23, based on 40,485 reviews.
  • The average rating for hotels in London in 2010 was 6.92, based on 21,138 reviews.
  • The average rating for hotels in London in 2009 was 7.05, based on 14,718 reviews.
  • The average rating for hotels in London in 2008 was 6.62, based on 8,816 reviews.
  • The average rating for hotels in London in 2007 was 6.54, based on 7,817 reviews.
  • The average rating for hotels in London in 2006 was 6.54, based on 5,509 reviews.
  • The average rating for hotels in London in 2005 was 6.87, based on 3,463 reviews.
  • The average rating for hotels in London in 2004 was 6.72, based on 2,404 reviews.
  • The average rating for hotels in London in 2003 was 6.82, based on 705 reviews.
  • The average rating for hotels in London in 2002 was 6.96, based on 80 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in London is 6.37.
  • The average rating for 2-star hotels in London is 6.43.
  • The average rating for 3-star hotels in London is 7.32.
  • The average rating for 4-star hotels in London is 7.81.
  • The average rating for 5-star hotels in London is 8.34.
  • The average rating for hotels in London with an unknown star rating is 7.32.

Average Ratings by Traveler Type

  • The average rating for business travelers in London is 7.35.
  • The average rating for couples in London is 7.53.
  • The average rating for families in London is 7.63.
  • The average rating for friends in London is 7.74.
  • The average rating for group travelers in London is 7.63.
  • The average rating for solo travelers in London is 7.68.
  • The average rating for travelers with an unknown type in London is 7.41.

Best Months to Visit by Ratings

  • The average rating for hotels in London in January is 7.72.
  • The average rating for hotels in London in February is 7.78.
  • The average rating for hotels in London in March is 7.75.
  • The average rating for hotels in London in April is 7.71.
  • The average rating for hotels in London in May is 7.65.
  • The average rating for hotels in London in June is 7.57.
  • The average rating for hotels in London in July is 7.39.
  • The average rating for hotels in London in August is 7.55.
  • The average rating for hotels in London in September is 7.51.
  • The average rating for hotels in London in October is 7.52.
  • The average rating for hotels in London in November is 7.54.
  • The average rating for hotels in London in December is 7.53.

Seasons in London

The seasons in London are determined by the percentage of reviews for each month.

Low Season in London

  • January (7.0%)
  • February (7.2%)
  • March (7.6%)
  • December (7.5%)

Shoulder Season in London

  • April (7.8%)
  • May (8.6%)
  • September (8.9%)
  • November (7.9%)

High Season in London

  • June (8.9%)
  • July (9.9%)
  • August (9.8%)
  • October (8.9%)

Hotel and Travel Statistics for Small Hotels in London

Top Hotel and Travel Statistics for Small Hotels in London

  • There are 401 Small Hotels operating in London.
  • The average rating for Small Hotels in London is 7.02, based on 336,011 reviews.
  • Travelers can expect to pay around $167 per night for a Small Hotel in London.
  • If you're looking for the best month to book a Small Hotel in London by rating, it's February, with an average rating of 7.30.
  • If you're looking for the cheapest month to book a Small Hotel in London, it's January, with an average price of $123.
  • The least popular month to book a Small Hotel in London is January, attracting only 6.4% of visitors.
  • The most popular month to book a Small Hotel in London is July, attracting 10.7% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Small Hotels in London, rating their stays at 7.25 on average.
  • Business Travelers are the least satisfied travelers when visiting Small Hotels in London, rating their stays at 6.77 on average.
  • Small Hotel prices in London peak in July, with an average price of $217.

Availability and Types of Small Hotels in London

Number of Small Hotels

  • There are 401 Small Hotels in London.

Star Rating Distribution for Small Hotels

  • There are 5 Small Hotels in London with a 1-star rating, accounting for 1.2% of all Small Hotels.
  • There are 60 Small Hotels in London with a 2-star rating, accounting for 15.0% of all Small Hotels.
  • There are 162 Small Hotels in London with a 3-star rating, accounting for 40.4% of all Small Hotels.
  • There are 100 Small Hotels in London with a 4-star rating, accounting for 24.9% of all Small Hotels.
  • There are 21 Small Hotels in London with a 5-star rating, accounting for 5.2% of all Small Hotels.
  • There are 53 Small Hotels in London with an unknown star rating, accounting for 13.2% of all Small Hotels.
  • The average price for Small Hotels in London is $167.
  • The average price for 1-star Small Hotels in London is $85.
  • The average price for 2-star Small Hotels in London is $140.
  • The average price for 3-star Small Hotels in London is $148.
  • The average price for 4-star Small Hotels in London is $195.
  • The average price for 5-star Small Hotels in London is $411.
  • The average price for Small Hotels with an unknown star rating in London is $145.
  • There are 2 Small Hotels in London priced in the $0-$50 range, accounting for 0.6% of all Small Hotels.
  • There are 83 Small Hotels in London priced in the $50-$100 range, accounting for 23.3% of all Small Hotels.
  • There are 195 Small Hotels in London priced in the $100-$200 range, accounting for 54.8% of all Small Hotels.
  • There are 65 Small Hotels in London priced in the $200-$500 range, accounting for 18.3% of all Small Hotels.
  • There are 10 Small Hotels in London priced in the $500-$1000 range, accounting for 2.8% of all Small Hotels.
  • There are 1 Small Hotels in London priced in the $1000+ range, accounting for 0.3% of all Small Hotels.
  • The average price for Small Hotels in London in January is $123.
  • The average price for Small Hotels in London in February is $128.
  • The average price for Small Hotels in London in March is $152.
  • The average price for Small Hotels in London in April is $173.
  • The average price for Small Hotels in London in May is $187.
  • The average price for Small Hotels in London in June is $199.
  • The average price for Small Hotels in London in July is $217.
  • The average price for Small Hotels in London in August is $207.
  • The average price for Small Hotels in London in September is $204.
  • The average price for Small Hotels in London in October is $175.
  • The average price for Small Hotels in London in November is $165.
  • The average price for Small Hotels in London in December is $170.

Ratings and Reviews for Small Hotels in London

Number of Reviews for Small Hotels

  • We've collected 357,948 reviews for Small Hotels in London.

Review Distribution for Small Hotels

  • There are 47,637 reviews for Small Hotels from business travelers in London, accounting for 13.3% of all reviews.
  • There are 123,321 reviews for Small Hotels from couples in London, accounting for 34.5% of all reviews.
  • There are 76,590 reviews for Small Hotels from families in London, accounting for 21.4% of all reviews.
  • There are 13,576 reviews for Small Hotels from friends in London, accounting for 3.8% of all reviews.
  • There are 26,189 reviews for Small Hotels from group travelers in London, accounting for 7.3% of all reviews.
  • There are 54,528 reviews for Small Hotels from solo travelers in London, accounting for 15.2% of all reviews.
  • There are 16,107 reviews for Small Hotels from travelers with an unknown type in London, accounting for 4.5% of all reviews.

Average Rating Over Time for Small Hotels

  • The average rating for Small Hotels in London in 2024 was 7.15, based on 63,079 reviews.
  • The average rating for Small Hotels in London in 2023 was 6.92, based on 78,655 reviews.
  • The average rating for Small Hotels in London in 2022 was 6.76, based on 74,513 reviews.
  • The average rating for Small Hotels in London in 2021 was 6.85, based on 17,984 reviews.
  • The average rating for Small Hotels in London in 2020 was 7.37, based on 3,279 reviews.
  • The average rating for Small Hotels in London in 2019 was 7.07, based on 12,832 reviews.
  • The average rating for Small Hotels in London in 2018 was 7.02, based on 13,804 reviews.
  • The average rating for Small Hotels in London in 2017 was 7.17, based on 14,294 reviews.
  • The average rating for Small Hotels in London in 2016 was 7.22, based on 15,293 reviews.
  • The average rating for Small Hotels in London in 2015 was 7.17, based on 14,473 reviews.
  • The average rating for Small Hotels in London in 2014 was 7.01, based on 12,933 reviews.
  • The average rating for Small Hotels in London in 2013 was 7.08, based on 11,233 reviews.
  • The average rating for Small Hotels in London in 2012 was 7.06, based on 8,599 reviews.
  • The average rating for Small Hotels in London in 2011 was 6.61, based on 5,035 reviews.
  • The average rating for Small Hotels in London in 2010 was 6.50, based on 3,222 reviews.
  • The average rating for Small Hotels in London in 2009 was 6.66, based on 2,530 reviews.
  • The average rating for Small Hotels in London in 2008 was 6.29, based on 1,845 reviews.
  • The average rating for Small Hotels in London in 2007 was 6.03, based on 1,772 reviews.
  • The average rating for Small Hotels in London in 2006 was 6.38, based on 1,201 reviews.
  • The average rating for Small Hotels in London in 2005 was 6.59, based on 651 reviews.
  • The average rating for Small Hotels in London in 2004 was 6.25, based on 551 reviews.
  • The average rating for Small Hotels in London in 2003 was 6.58, based on 146 reviews.
  • The average rating for Small Hotels in London in 2002 was 6.98, based on 21 reviews.

Average Rating by Star Rating for Small Hotels

  • The average rating for 1-star Small Hotels in London is 5.32.
  • The average rating for 2-star Small Hotels in London is 6.29.
  • The average rating for 3-star Small Hotels in London is 6.92.
  • The average rating for 4-star Small Hotels in London is 7.62.
  • The average rating for 5-star Small Hotels in London is 8.77.
  • The average rating for Small Hotels with an unknown star rating in London is 6.69.

Average Rating by Traveler Type for Small Hotels

  • The average rating of Small Hotels from business travelers in London is 6.77.
  • The average rating of Small Hotels from couples in London is 7.02.
  • The average rating of Small Hotels from families in London is 7.11.
  • The average rating of Small Hotels from friends in London is 7.05.
  • The average rating of Small Hotels from group travelers in London is 7.13.
  • The average rating of Small Hotels from solo travelers in London is 7.25.
  • The average rating of Small Hotels from travelers with an unknown type in London is 6.87.

Best Month to Stay at a Small Hotel by Rating

  • The average rating for Small Hotel in London in January is 7.19.
  • The average rating for Small Hotel in London in February is 7.30.
  • The average rating for Small Hotel in London in March is 7.23.
  • The average rating for Small Hotel in London in April is 7.19.
  • The average rating for Small Hotel in London in May is 7.08.
  • The average rating for Small Hotel in London in June is 6.99.
  • The average rating for Small Hotel in London in July is 6.94.
  • The average rating for Small Hotel in London in August is 7.07.
  • The average rating for Small Hotel in London in September is 6.95.
  • The average rating for Small Hotel in London in October is 6.96.
  • The average rating for Small Hotel in London in November is 7.03.
  • The average rating for Small Hotel in London in December is 6.99.

Seasons for Small Hotels in London

The seasons in London are determined by the percentage of reviews for Small Hotels in each month.

Low Season for Small Hotels in London

  • January (6.4%)
  • February (6.9%)
  • March (7.7%)
  • December (7.4%)

Shoulder Season for Small Hotels in London

  • April (7.7%)
  • September (8.8%)
  • October (8.9%)
  • November (7.9%)

High Season for Small Hotels in London

  • May (8.9%)
  • June (9.6%)
  • July (10.7%)
  • August (9.1%)